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Meet the Man Who’s Building Sonos’ Audio Internet

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Nick Millington had just started to feel like a successful software engineer. It was early 2003, and at age 26 he already had a productive vocation at Microsoft. He horror his one-bedroom apartment in Redmond, Washington–filled with a mishmash of bargain-bin furniture and DIY shelving made of cinderblocks and grove planks–wasn &# x27; t representative of his upward mobility. He wasn &# x27; t a starving student anymore, he was an adult. So Millington did what we all do once we &# x27; re able: He bought a larger, more beautiful accommodation and replenished it with brand-new stuff.

“I was starting to think more about the design of my house, ” Millington says. “You know, upgrading to the fancier Ikea furniture that gazed nice.”

Sonos leader commodity man Nick Millington.

Sonos

One nagging problem was how to rig up his music system. Digital music was exploding on the internet, and Millington had wasted many hours methodically trying to collect every Billboard Top 40 reach from 1945 onward, amassing a broader range of other, more eclectic music files along the way. But listening to his treasure trove of tunes felt like lives here in the dorms again. All of his MP3s were stored on the boxy PC he kept in his living room. “At the time, my music setup was a Gateway 2000 tower PC and then I had a laptop, ” he says. “I would do terminal server into the PC and play MP3 files there. That wasn &# x27; t cutting it for me.”

Around that same time, a Santa Barbara, California, startup called Sonos was hiring operators. Sonos courted Millington with a simple pitching: It wanted to make digital music musicians that would look respectable on his “fancier” Ikea shelves, wirelessly access his MP3s without necessitating him to touch a PC, and play all of his music in every room of his home. Millington craved in.

Now, 15 years later, Nick Millington is the leader product policeman at Sonos: the person responsible for all of the company &# x27; s speakers and software. When I converged him at Sonos &# x27; East Coast headquarters in Boston, he &# x27; s dressed like an archetypical architect, in a plaid, short-sleeved shirt. Framing his round face is dark-brown whisker that &# x27; s kept in check but seems to be waiting for the chance to poof and curl. He searches both altogether grouped together and a scoot disheveled all at once.

Millington is appointed as an discoverer on 69 Sonos patents, with 33 others pending–a significant portion of the company &# x27; s entire portfolio, which quantities around 500 patents. He likewise developed the core networking structure that keeps the playback of multiple Sonos speakers throughout a home in perfect sync. His make was center to the company &# x27; s early was adopted by apps and its expansion from amps to speakers. Yet, even though his efforts have demonstrated that they critical to the company &# x27; s success, Millington tends to ascribe others a lot more than himself. He seems more concerned with solving problems than bragging about his solutions, which may be why he &# x27; s never sought a larger spotlight or given an in-depth interview before talking to WIRED.

Since 2005, Sonos has sold 19 million audio devices–each of them a representation of the work done by Millington and his team–into 7 million dwellings. The same talkers still top many best-of guides. By most assess, it &# x27; s a legend of success.

In the future, Millington suggestions, Sonos may create its first talkers and audio products designed to leave the house.

But today, Sonos is sailing rougher oceans. Cofounder and CEO John MacFarlane resigned in early 2017 and amended by replacing COO Patrick Spence. The corporation has also had more than one round of layoffs as it has dealt with an deriving competitive scenery. The rise of the voice-assistant smart talker, including with regard to, took the company by surprise. Just this year, shortly before going public, Sonos secreted a new soundbar that interacts with articulation assistances from Apple, Amazon, and soon, Google–the same tech giants who have billed powerfully into the multiroom wireless orator sell Sonos built.

It will be up to Millington and his concoction team to graphs a track through the choppy, frenemy-filled oceans onward. To do it, he may help guide the company into new neighbourhoods altogether. Until now, all Sonos concoctions have been shackled to chambers inside your home. In the future, Millington suggestions, Sonos may create its first speakers and audio concoctions designed to leave the house.

Millington is utilized to leaving rooms. As the son of a British Diplomatic Service officer, he spent his entire childhood globetrotting, but it was his time as a kid in Japan in the 1980 s–an era when the two countries was the worldwide epicenter for electronic innovation–that organize him on a path toward tech.

“There was an area of Tokyo called Akihabara, which is where there were all of these tech corporations and these accumulations where you could go buy interminable displays of duties, and incredibly inexpensive floppy disk and all sorts of equipment, ” Millington says. “I were going almost every weekend with a few geeky friends of excavation and check out many developments and events like that.”

He learned about networking early on as well, agreeing to the first dialup internet service provider in Japan, called TWICS. He guided a Tokyo PC customers group on a bulletin board arrangement that predated the web. Eventually, he territory at Duke University in the US and then went to Microsoft when he graduated in 1998, where he worked on SharePoint, the software manufacturer &# x27; s online alliance platform.

When Sonos was founded, in 2002, there was no streaming music. No Spotify. No Pandora. AOL dialup was the most popular way to access the internet, and many lineages didn &# x27; t even have Wi-Fi hitherto. iTunes was popularizing the notion of legal music downloads, and file-sharing assistances like Kazaa were to increase notoriety as the music manufacture reeled following the completion of Napster.

The four founders of Sonos, led by MacFarlane, recognized that digital music would increasingly become a bigger part of shopper &# x27; s lives. Their big idea was an ambitious plan to make it possible for anyone to set up a multiroom home talker network for digital music. At the time, multiroom systems could be purchased, but they were inaccessible.

“The technology was very cumbersome, ” Millington says. “It was difficult to set up. It was commonly the domain of high-end installers billing very high prices for stuff that didn &# x27; t ever drive exceedingly well. Sometimes you had to actually rebuild your dwelling to put in the necessary cable and speakers.”

Their plan was to democratize the whole stack. Instead of necessary dedicated wire or a squad of professional installers, Sonos would create Wi-Fi amplifiers( “ZonePlayers”) that you could tether to the speakers you already owned. Specify a Sonos amp in any room of your house, and digital music could be summon from your computer using a dedicated wireless remote control. You &# x27 ;d be able to move your talker setup to brand-new chambers, vary which speakers were grouped together, and take the whole layout with you if you bought a new home.

Probes test the Wi-Fi antenna act of a Sonos speaker.

Jeffrey Van Camp

By early 2003, the founders had hired Andy Schulert to head up commodity change. He quickly announced on Millington, an old-fashioned Microsoft colleague, to help solve the most daunting question the company was facing: how to develop networking tech that would flawlessly sync multiple amplifiers together, haul music between them, and keep them connected and revised through the internet–all over Wi-Fi, which is now being far less ripen back then. Despite has no such audio experience “except for 10 years of piano lessons, ” Millington endeavoured to Santa Barbara and schooled himself what he needed to know about audio synchronization in a matter of weeks.

“We had a saying in the early days of Sonos that if there &# x27; s one thing that perfectly has to work in form 1 of the software it &# x27; s the ability to upgrade to version 1.1, ” Millington says. “But if there are two things that have to work, then the audio transport is definitely the core part of it. I have always liked to gravitate toward the core difficulty where &# x27; If we don &# x27; t solve this, we have no produce &# x27; and make sure that it &# x27; s addressed in the highest possible way.”

Syncing amps( and their loudspeakers) wasn &# x27; t easy. One of the great challenge with multiple orators is dealing with the accuracy of the human ear, which can quickly see audio that &# x27; s out of sync.

“The way that you perceive stereo[ din] is with differences in time when the signal arrives at your fucking ear and your left hand ear, ” Millington interprets. “If that is moving around or it &# x27; s off, it will seem like the tone is coming from a different location, and it can be quite quite confusing. You need to sync it to less than a millisecond of accuracy to have it be a really enjoyable experience.”

To get multiple orators to sync that closely, Millington developed a procedure of time-stamping all the music traveling between speakers, thereby propping each loudspeaker accountable. Timestamping manufactured it virtually impossible for Sonos ZonePlayers to get out of sync.

Want to give Alexa an audio amend? Read our examination of the Sonos One smart speaker.

The team made another important choice around this time. Instead of designating a permanent lord ZonePlayer that centrally loped the entire system, the team generated a distributed network in which every Player acted on its own and intelligently transmitted with the others–no easy duty. For example, if a user had five ZonePlayers hooked up, Millington couldn &# x27; t tell all five of them fetch music from the internet. It would suck up too much bandwidth and potentially humble a residence system. So he developed a “delegation” process that allowed every ZonePlayer to dynamically apportion roles to one another. If one ZonePlayer was removed from the network, another one could pick up the slack and take over its duties–even retrieving the music for all the Participates, if necessary.

Unfortunately , nothing of this worked over Wi-Fi yet. John MacFarlane was adamant that the whole system drive wirelessly, so Millington turned to mesh networking. The method used offers a room to wirelessly connect devices in an ad hoc manner, so you don &# x27; t be required to rely on a center commerce stage like a router to keep the network buzz. Millington learnt himself mesh networking in about six weeks.

By early 2004, Sonos &# x27; wireless mesh networking organization was making. Owneds would be able to run up to 32 Sonos players in their home, grouping and ungrouping them at will to packet areas together, play the same music across an entire storey of their home, or use each participate separately.

But code that works in the lab still has to pass real-world tests. Millington and the gang began traveling to dwellings with various Wi-Fi setups near Sonos &# x27; East Coast headquarters in Boston and its West-Coast headquarters in Santa Barbara. They had to figure out what microwaves and cordless telephones might do to a Sonos player under the same roof. In the early days of wireless networking, numerous commodities didn &# x27; t application Wi-Fi as frugally as they do today, and some were major bandwidth pigs, justification a lot of headaches for the team.

It was seducing to take the easy superhighway and blame person &# x27; s Wi-Fi for everything that went wrong. But for Sonos to succeed as a make, it had to operate in less-than-ideal wireless environs, and several months of troubleshooting ensued. The intense amount of testing the team went through in that prelaunch chapter has been commemorated in code; all Sonos produces are packed with onboard Wi-Fi diagnostic implements that can send reports to customer services reps when orators start having problems.

Space Oddity

Sonos’ earliest produces were amps, and you connected your own loudspeakers. The company’s iPod-like hardware remote could hold it all.

Sonos

The first Sonos ZonePlayer( ZP100) affected accumulate shelves in early 2005 as part of a $1,199 bundle that included two amplifiers and a physical wireless remote controller.

That wireless controller had a screen and direction pad so you could play music without a PC. Some operators affectionately referred to it as a “Russian iPod” because of its chunky, jog-wheel-bedecked pattern. But it was useful, displaying book art and song deeds on a small screen, and generating customers the ability to group and ungroup talkers. The corporation also made a strong effort to simplify setup with three-step instructions.

At launch, the ZP100 was a niche proposition. Wireless multiroom arrangements were entirely new. Sonos players, though less expensive than a professionally installed wired method, remain so fairly expensive, and the fact that they required you to purchase your own talkers was tough to communicate to a mass audience. Hardcore audiophiles likely is understandable, but many of them were already in world markets for( or owned) a professional setup.

Still, for a startup like Sonos, it was a promising entry. The crew speculated the product driven really well and was dependable, and initial marketings were at least decent. As word of mouth began to spread and new ZonePlayer amps arrived, Sonos gained more attention.

All-In on iPhone

With the concept of networked audio attest and Sonos &# x27; amp business up and running, Millington was supported to chairman of advanced increase and architecture in 2006. In his new persona, he made a small unit of half a dozen architects to create daring, innovative produce ideas–a skunkworks team of kinds. While the rest of the company maintained and improved those wireless amps, he began working on brand-new concepts.

One of his first programmes turned out to be a critical milestone for Sonos.

With Millington at the helm, Sonos launched its first iPhone app in late 2008 — the same year the App Store launched. The company debated whether to accusation for the app( nobody knew how much apps has truly expense back then) but decided to make it free.

Millington credits the other founders, especially MacFarlane, for the brisk adoption of iOS. MacFarlane &# x27; s “a guy who lives three or four years in the future, and he takes for conceded concepts that don &# x27; t actually exist yet, is kind of how I would describe his mindset, ” Millington tells me with a smile. “He certainly gave us the push in that area.”

The app eliminated the need for a multitude PC or that “Russian iPod” wireless controller. In the years that followed, Millington and the team continued to flesh out the app and began adding direct access to music streaming services as listeners stopped hoarding MP3s on their home computer and began turning to services like Pandora, Rhapsody, and Spotify.

Sonos also made a critical decision around this time that continues to define what the company is about: It chose to remain an open stage. The firm chose against stirring its own music service and instead began working to support every audio busines on world markets in a entirely neutral way.

“Sonos is a level playing field for these services to compete for useds &# x27; tendings and subscriptions. We &# x27; ve never taken any coin from a music work or promoted any one of them[ over the others ], ” Millington says. “I belief the services appreciate that.”

The Sonos app eventually germinated to support around 100 assistances globally, more than any same platform.

The First Sonos Speaker

The next milestone projection for Millington &# x27; s unit was a full-fledged loudspeaker for Sonos. In early 2008, he hired an audio engineer named Chris Kallai, a self-described “audio nut” who had spent occasion at Harman and Velodyne.

In its early years, Sonos focused on amplifiers instead of orators because it seemed too difficult for an unknown firebrand to launch a orator as its first product. There were a lot of demonstrated companionships in the room. Managers too believed that users and reviewers tended to reviewer loudspeakers differently than amps. Amps are nearly always assessed objectively. With speakers, nonetheless, each listener tends to favor their preferred music signatures.

“There was just a lot of snake oil and lore around which ones voiced good and which ones don &# x27; t, and happenings like that, ” Millington says. “You know the nice situation about an amplifier is you can measurement whether it sounds great or not. Either it procreates the input or it doesn &# x27; t, whereas with a orator it &# x27; s much more subjective.”

To solve the problem, the company decided to avoid creating a “Sonos sound” of its own. Kallai, Millington, and others ended Sonos speakers would try to replicate what recording architects sounded in the studio as they recorded albums. They made a group of recording creators and operators to help. Various remarkable appoints in music, including Rick Rubin, connected the group.( Giles Martin, son of Beatles producer George Martin and superior of numerous recent Beatles remasterings, currently pate it up .)

An early Sonos Play: 5 speaker.

Sonos

With Kallai &# x27; s aid, Sonos shipped the $399 Romp: 5 speaker in 2009. Millington and others described this as a turning point for the company because of how much it simplified the Sonos proposition. Mixed with the new iPhone app, it was a loudspeaker that worked out of the box and sounded phenomenal. It could be used alone or be networked with as numerous as 31 fragments of Sonos hardware–other Play: 5 talkers or older ZonePlayers. It too went more capable over age, thanks to firmware updates that downloaded and set from the app–refreshing all speakers at once.

“In some paths you can think of[ the Participate: 5] as the first smart speaker in the sense that it &# x27; s internet-connected, ranges software, connects to music services, and can see music itself rather than being hooked up to an external amplifier and talkers, ” Millington says.

The Play: 5 earned relatively high lines from reviewers, who liked its resound and features. It helps that the Play: 5 stood out among what seemed like a ocean of residence orators with iPod wharves or then-subpar Bluetooth radios.

Let the Good Times Roll

The success of commodities like the Play: 5 and iPhone app led to a publicity for Millington. He was put in charge of the entire commodity department at Sonos in early 2010.

Throughout the next few years, more and more music listeners began to rely on their phones to stream carols, and for anyone who liked expending an app, Sonos became an attractive thought. The company enjoyed a movement of emergence and recognition as a leader in multiroom audio during these times, contributing talkers like the petite $200 Play: 1( the top-selling Sonos speaker) and Playbar soundbar to its lineup. Eventually, Sonos came full circle and revamped the Play-act: 5, contributing it touch ensures and a modern exterior.

Sonos speakers undergo testing at its Boston lab. On the counter are Play: 5 speakers, a Playbar, and a Playbase. On the floor are Subs, the company’s wireless subwoofers.

Jeffrey Van Camp

In early 2014, Sonos redesigned its smartphone app, lending a universal music hunting that let you hunt through all your music business at once. Afterwards that year, an update eliminated the need to physically plug one of your orators/ amps into your dwelling router to create a Sonos network. All of a sudden, every Sonos player could just connect via Wi-Fi, further simplifying setup.

But at the end of 2014, thoughts began to change. Amazon released a small voice-powered talker called the Echo. It didn &# x27; t seem very good, and Sonos didn &# x27; t recognize it as security threats. But the Echo softly knocked off an entirely new wave of smart orators powered by tone ascendancy. Simply as situations were beginning to get cozy, the field beneath Millington and his team &# x27; s feet initiated to shift.

A peek inside the Sonos lab.

Sonos

After I finish my multihour converse with Nick Millington in the “Fenway” meeting room at Sonos &# x27; Boston office, hardware lab director Jim Weineck whisks me away to give me a full tour of the company &# x27; s lab, where makes, brand-new and old-fashioned, are put through their tempi. The facility is intense. Numerous researching assemblies look like massive bank vault from the outside, and it &# x27; s not uncommon to see massive sud cones protruding from the walls and ceilings.

In one chamber, speakers are stress-tested by having special pink racket ambiances piped through them for several months at a time. Pink noise resonates a lot like white noise, but it contains frequencies that are better for experimenting audio system.( I was told that, in the Santa Barbara bureaux, Sonos had 64 Play: 1 loudspeakers playing audio at maximum magnitude for 12 months straight use a custom-designed tone. This tone, announced “life test noise, ” simulates a bunch of ballads across all genres at once, and running it through the speakers for a year can simulate 10 years of playback .)

In another chamber the size of a walk-in freezer, a huge circular display of probes considers how well the Wi-Fi antennas in Sonos produces gather up and exhale a signal. A monitor demo me a 3-D Wi-Fi cloud for the Sonos Playbase, which appears to have a tough time picking up signals instantly below it. Other chambers experiment for stuffs like the long-term the consequences of extreme temperatures, static energy and how it affects touch sees, and unintentional radiation.

On the tour, one engineer tells me Sonos speakers are packed with more antennae and connectivity tech than they actually necessitate. The squad even tries to squeeze in aspects that may not be used hitherto, knowing they might be activated in the future via a software update. Whenever Sonos secretes brand-new updates, it takes agonies to make sure older hardware still toils reliably. Millington and other hires say there are still ZP100s out there, sufficing up music in 2018 just like they did in 2005. Quite a few of them, actually. Sonos claims that 93 percentage of all the players it has sold are still in use–a figure that stands out in a tech macrocosm where internet-connected makes increasingly seem to die on a whim.

A speaker is evaluated inside the anechoic chamber.

Sonos

Weineck guides me into Sonos &# x27; anechoic acoustic assembly, my favorite the members of the tour. It &# x27; s a two-story vault with a door so heavy it needs to be operated electronically. Inside, the chamber is wholly silent. The walls and ceiling are covered with bundles of foot-long, gray, triangular prisms that assimilate all clang and offset any reverberations. The floor is a trampoline-like mesh substance topped with a metal wire grid. If you peer through the mesh, you can see that you &# x27; re suspended about 10 hoofs off the grey-headed, foamy dirt. In the centre for human rights of the area is a pedestal where a orator sets with an arced pole of microphones in front of it. These mics captivate and delineate the seem that comes out of a speaker.

The Sonos Beam adds singer verify to your dwelling theater. Read our review.

Standing in a silent chamber is oddly disturbing. Weineck tells me that with the lights out, beings start to go crazy after a few minutes in the grave since they are lose all feel of infinite and direction. All they can hear is their own heartbeat. As soon as he tells me this, I too assert I can discover my own organs pulsating.

Other areas of the facility maintain Faraday cages that block outside signals to create a pure context where Sonos can test the Wi-Fi access times of its speakers( a necessary in a construct filled with the thousands of internet-connected designs ). A 3-D-printing area makes decorators swiftly mock up new make ideas.

Weineck describes a couple of rooms as “teleconferencing on steroids” thanks to their electronic whiteboards, extremely sensitive directional microphones, and a surgical camera organized to the ceiling. The camera is precise sufficient to zoom in on the threading of a fucking. The Santa Barbara bureaux have rooms identical to these here in Boston, permitting worldwide nitpicking as squads on each seashore work together to perfect the ogle or sound of a brand-new speaker.

Notes of humanity peek through the sterile jungle of lab material on concrete floors. I notice jokes posted on the walls and curiously situated playthings, like a shark baby-sit atop experiment gear, indicating that there is at least a little era for play in the audio labs. In a woodworking lab, some employees pulled a prank on an operator &# x27; s bia to meticulously name his furnishes by labeling absolutely everything in the area when he was on vacation, including his sag and chair. They giggled, telling me it was to help him “get back up to quickened quickly.”

There are also Obi-Wan Kenobi photos saying “this is not the room you &# x27; re looking for” cheekily plastered on some of the more strange entrances in the labs during my visit. Like a good stormtrooper, I move along, but I too wonder what the audio Jedi are up to in those secret labs.

For a company born by looking ahead, Sonos was late to discern the importance of singer powers in speakers. Though the Amazon Echo launched road back in 2014, Sonos just began exchanging its first voice-enabled makes in the past time, with the Sonos One and the new Sonos Beam. The displacement has forced Millington and his produce team to rethink what a Sonos speaker should do all over again.

In some routes, Sonos is still onward. The multiroom abilities in the Google Assistant app are already starting to get pretty good, but Amazon &# x27; s Alexa is harassed by a lot of headaches when it comes to multiroom and third-party orator assist. Neither Google &# x27; s nor Amazon &# x27; s produce subsidizes as many streaming services as Sonos, and the only streaming service endorsed by Apple &# x27; s Siri-enabled HomePod talker is Apple Music.

Sonos has chosen to remain agnostic when it comes to articulation assistants.

“Smart speakers can do a ton of things,[ but] the killer application is music, ” Millington says. “I make second to, you are familiar, &# x27; Alexa specified a timer for 30 seconds ,&# x27; music is the predominant be applied in smart loudspeakers. Once you &# x27; ve place multiple orators into a better environment, you have to deal with the multiroom concerns. They &# x27; ve am going to be synced, you &# x27; ve got to be able to radical them, and you &# x27; ve got to do it in a manner that is that &# x27; s decentralized, that doesn &# x27; t involve various kinds of server.”

Much like they did by supporting all music-streaming services evenly, Millington and his gang have chosen to remain agnostic when it is necessary to articulation assistants. While almost every other voice-activated loudspeaker center exclusively on supporting a single work, Sonos plans to support the three biggest–Alexa, Siri, and Google Assistant–by the end of its first year. The unit even has a appoint for the body of the information contained we all access on singer aides: the sonic internet.

“In numerous spaces, loudspeakers are the browsers for that sonic internet, ” Millington says. “They &# x27; re the thing that lets you go and connect to all the content that &# x27; s out there. Now, dream a browser that could only go to Amazon.com or could only go to Google.com or could have been go to Apple.com. That &# x27; s a rather limited experience.”

Supporting more than one helper in a single speaker adds harmony problems.

“We &# x27; re working with Google Assistant alongside Alexa and none &# x27; s ever certainly thought about how to get those things to coexist before, ” Millington says. “What does it even mean to ask Alexa to &# x27; ordering an Uber &# x27; and then expect Google, &# x27; When &# x27; s my Uber going to be here ?&# x27; We &# x27; re starting to think through a cluster of those types of issues. That for me is where new innovations often happens.”

Walk This Way

Until now, Sonos makes have always been made to live in areas of your dwelling. The fellowship &# x27; s mantra has long been “fill every dwelling with music.” But that assignment may be too limiting for Sonos today, Millington says.

The next pace for Millington might be taking all those expression deputies on the sonic internet, and the entire speaker pulpit Sonos has developed, outside the dwelling for the first time.

“One of its most important transitions that we talk about is from home to everywhere, ” Millington says, selecting his paroles carefully. “The dwelling isn &# x27; t the only home where you listen to music. There are many places where you listen to music. So I would say, without holding the blow-by-blow of everything in our road map, that &# x27; s one of the key themes that we &# x27; re thinking about.”

When I ask again, he clarifies his texts but triumphed &# x27; t commit to any future commodities or whether they are theories or actually in development.

“Over time, everywhere that you might want to enjoy music–in different areas of your room as well as outside the home–we want to have a produce that responds to that scenario really well, and also any material that &# x27; s relevant to you, ” he says. “We want to make it as easy as possible for you to summon that up wherever you are. All of our work is going into those areas. And again, when I say content it &# x27; s not only music. It &# x27; s sonic culture umbrella in general: podcasts, recreation, Tv soundtracks, situations like that.”

Does that aim Sonos is planning to make a set of headphones in the future? Maybe a battery-powered portable Sonos speaker? Something else exclusively? We &# x27; ll have to wait and find, but “ve been thinking about” how Sonos might work outside the home is exciting.

Since there is no reliable Wi-Fi outside, Sonos produces would need to tether to your telephone via Bluetooth, or maybe they were able to directly connect to LTE service–though that, admittedly, feels like a long shot. What we know is that these are now all things Sonos is meditating as well.

For Millington, the best part about the future of Sonos is how it will improve every commodity the company has already shipped.

“Personally, I &# x27; m incredibly proud of the fact that you can use the latest iPhone and our app to hold a Sonos player that you bought back in 2005, and listen to Spotify, when nothing of those technologies even existed at the time.”

Whether Millington and Sonos can maintain that mindset and keep all of their brand-new commodities alive for more than a decade–all while pursuing the types of increment that &# x27; s expected of a publicly traded company–is a question no singer assistant can answer just yet.


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