Tag: Adidas

Inside Adidas Robot-Powered, On-Demand Sneaker Factory

Last winter, the sportswear monstrous Adidas opened a pop-up supermarket inside a Berlin shopping mall. The emporium was part of a corporate experimentation announced Storefactory–a name as flatly self-explanatory as it is consistent with the convention relating to German complex nouns. It offered a single concoction: machine-knit merino coat sweaters, made to order on the […]